L4 Logistics | Transport Shipping and Logistics News

Sunjuice is an award winning manufacturer of freshly prepared fruit juices, crushes, bio yoghurt smoothies and probiotic drinks. Due to the sensitivity of these perishable products proper storage and handling is critical. As experts in temperature controlled storage and logistics renowned for its customer focussed approach, Innovate Logistics was a sound choice to provide the supply chain solutions Sunjuice required.The 18-month contract involves the storage of carton fruit juices at Innovate’s Junction 27 chill facility in Nottingham as well as the picking for allocation to the Sainsbury’s regional distribution centres. John Hawkins, Operations Director of Sunjuice, explained: “Today’s health conscious consumer has increased the demand for high quality freshly prepared foods. It is a fiercely competitive market. With that comes the need for fast turn around to ensure on shelf availability of our products. We were looking for a logistics provider we could work closely with to ensure we would not let our customers down – I’m confident Innovate will deliver that level of service.”Andrew Dawson, Innovate’s deputy managing director said: “Working with Sunjuice is a perfect fit for Innovate. From our experience in working with temperature sensitive products we understand the careful handling that is required. Only by working in partnership with Sunjuice and Sainsbury’s can we ensure expectations are communicated and accurate live data is held by all parties. This is the key to keeping the supply chain intact and making products available for consumers to enjoy – a win win situation for all.”Innovate Logistics has logistics centres in Ashford, Birmingham, Chesterfield, Grantham, Newark, Newcastle, Scunthorpe, Seaham, Westbury, Worksop and Nottingham which is also the home of the corporate headquarters. (Source: Press Release)